Delivering on Delivery: Adapting to a Changing Market

by | Feb 4, 2022 | Blog, Routing & Dispatch

The human race has experienced a few major industrial revolutions from the 1700s, in each of which massive improvements were made in production, travel, and energy that permanently changed the course of humanity. Many believe we’re in the midst of a fourth industrial revolution centered around the internet and sharing economy, both of which impact every aspect of our lives. As the world begins noticing the market’s shift, every industry is developing a reliance on new logistics and supply chain technologies. In 2020, we realized that we can lean on this essential online infrastructure to aid us through even the darkest times. Delivering on delivery is essential for every business, and is a vital part of today’s market for companies and customers alike.

Increase Convenience and Efficiency

The current market relies on essential delivery services that can be conveniently accessed from the home. Customers all over the world are taking advantage of and realizing the benefit of efficient delivery services, with pandemic shutdowns causing the e-commerce economy to accelerate 4-6 years. As we progress and develop new e-commerce technologies, the market will adapt thus, and customers will continue to increase their reliance on essential delivery. To better serve every one of your clients, taking deliveries on is a must.

Improve Sales and Brand Loyalty

Offering an essential delivery service, which offers clientele convenient access to your product from home, will increase your pool of customers and subsequently improve sales without adding to overhead costs. When you offer delivering on delivery, you can bring your business everywhere with the click of a button, a massive part of Amazon’s success was its accessibility and convenience, and others took notice. If you can get more products to more customers than your competitors by getting ahead on the delivery bandwagon, you’ll develop brand loyalty and keep customers coming back longer.

Finding the Right Dispatching Software

Unfortunately, restaurants and other businesses have learned that third-party delivery services that claim to be saving the restaurant industry are taking tons of their profits, and are seeking private dispatching services. You want to find dispatching software that’s fully optimized for your business, accessible, and user-friendly before you dip your toes in essential delivery. Keeping customers in the loop on their deliveries is easier than ever with dispatching software, and is essential to making great customer connections. The right dispatching service can help you track deliveries, improve customer service, and is proven to cut your overhead costs by streamlining delivery services.

As we enter the heart of the fourth great industrial revolution, one based on e-commerce, don’t neglect to take part in the changing market. Elite EXTRA can help you optimize and streamline your company’s transition into the e-commerce world, so if you need help managing essential deliveries, please contact us.


  • The 4 Industrial Revolutions | Institute of Entrepreneurship Development (
  • COVID-19: U.S. online food delivery service market share 2025 | Statista
  • COVID-19 Accelerated E-Commerce Growth ‘4 To 6 Years’ (
  • Food delivery apps say they’re saving restaurants. Instead they’re charging big fees – CNET
Colton Ward

Colton Ward


Colton Ward is our Strategic Marketing Coordinator at Elite EXTRA. Unofficially, he also likes to call himself the company's "Marketing Video Producer" so he can claim the title: "MVP". On a typical work day, you can find him coordinating product and brand marketing efforts, working on Elite EXTRA's next video, or building out the company's website. When not at work, he enjoys boating and skiing his way around Wisconsin's beautiful lakes!

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