Celebrating the 5 Year Anniversary of the EXTRA Update!

by | May 17, 2024 | Company Videos, Videos

This month, we’re celebrating the 5 year anniversary of our customer-facing software release notes video series: The EXTRA Update! That’s right, for every release of our software over the last 5 years, we’ve put together these entertaining and informative videos for our users.

Check out this video where we sit down with the EXTRA Update team to recap these last 5 years!

What is the EXTRA Update

The EXTRA Update is a video series that we at Elite EXTRA have been producing for every release of our software since 2019. In these 5-10 minute videos, we highlight the key updates to the software that our users need to know to help them use our solutions as effectively as possible.

Now these aren’t your regular, run-of-the-mill release notes videos. Oh no, the EXTRA Update is something else entirely!

Every EXTRA Update video is filmed and produced in a style that is inspired by Saturday Night Live’s “Weekend Update”. This means a full “news” studio production set, flashy animations and graphics, and of course comedic skits and sketches.

Now, some might consider this a bit overkill, but we take pride in putting out videos that are not only informative, but also engaging and entertaining. If we can make our users smile during their workday while they’re learning what’s new in Elite EXTRA’s software suite, we consider it a win.

Also, it’s a whole lot of fun to put these videos together!

Stats From the Last 5 Years of the EXTRA Update

As we looked back over the last 5 years of producing this video series, we found it hard to wrap our heads around how long that time frame really is. Luckily, we were able to put together some fun statistics to put it all in perspective:

  • Behind the Scenes Statistics
    • Pre-Production Time: ~50 hours
    • Recording Time: ~33 hours
    • Post-Production Time: Over 100 hours
    • Videos Produced: 33 videos
    • End Video Produced: 132 minutes
  • Video Performance Statistics
    • Views: Over 15,000 views
    • Impressions: 27,000,000 impressions
    • Hours watched: 634 hours

A Look Back

Especially in a B2B business like ours, it’s quite remarkable to keep a video series running over this long of a time period—producing over 30 videos throughout. We believe this is a testament to our dedication to going the EXTRA Mile for our customers and our mission to be the best software partners we possibly can be.

We hope you enjoy the recap, and, as always, happy dispatching!

Colton Ward

Colton Ward


Colton Ward is our Strategic Marketing Coordinator at Elite EXTRA. Unofficially, he also likes to call himself the company's "Marketing Video Producer" so he can claim the title: "MVP". On a typical work day, you can find him coordinating product and brand marketing efforts, working on Elite EXTRA's next video, or building out the company's website. When not at work, he enjoys boating and skiing his way around Wisconsin's beautiful lakes!

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