How Did We Innovate During Covid 19

by | Jun 3, 2021 | Company Videos, Videos

Recently, the Wisconsin Innovation Awards asked us to present a short video describing how our company innovated during the Covid-19 Pandemic. Our President and Founder, Jim Ward, gets into the numerous changes that we made to keep our employees safe and continue to serve our customers.

The pandemic certainly presented unique logistics challenges as companies everywhere had to deliver their products to their customers rather than their customers coming to them. This meant for us, as a logistics software company, it was our goal to ensure that these companies continue to operate as smoothly as possible with streamlined logistics. Unique challenges were also presented to our company, like many others, as we had to move our workforce to working remotely.

Learn about how we tackled these challenges in this short video!

Colton Ward

Colton Ward


Colton Ward is our Strategic Marketing Coordinator at Elite EXTRA. Unofficially, he also likes to call himself the company's "Marketing Video Producer" so he can claim the title: "MVP". On a typical work day, you can find him coordinating product and brand marketing efforts, working on Elite EXTRA's next video, or building out the company's website. When not at work, he enjoys boating and skiing his way around Wisconsin's beautiful lakes!

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