How Dispatching Software Improve Customer Satisfaction

by | Feb 4, 2022 | Blog, Industry Insights

How Advanced Dispatching Software Can Help Improve Customer Satisfaction

Customer satisfaction used to be as straightforward as giving a customer a product or service, then they paid money, and everyone would be satisfied with the result. However, it has evolved into something broader, more fluid, and quite elusive over the past few decades. Customer satisfaction is now associated with how much your business can surpass customer expectations.

It has become a primary focus for marketing teams for both small and large companies. Customer satisfaction is now more than just good PR. With dispatching software, you get to streamline your delivery and service operations in the following ways;

Through Optimized Route Sequencing

Delivery of service and products to customers has become a crucial area for any business to focus on to achieve the desired customer satisfaction. If you want to ensure that all your customers are satisfied and happy, you must ensure efficiency in your delivery or service operations. The best way to do that is through optimized route sequencing.

By utilizing the right optimization engine, you will develop your routes based on customer time windows, traffic, proximity and customer preferences. Your drivers will be on the road as quickly as possible and deliver to your customers without any complications. Smooth delivery is always appreciated by the customers making them happy and motivated to continue shopping with you.

By Providing Real-Time GPS Tracking

The decisions you make regarding your drivers play a crucial role in the outcome of the delivery. With full visibility of your drivers and routes, you will be best suited to make informed decisions on the fly. You will get to do what is right for your customers. With GPS tracking, you can change routes and the driver will be notified aloud on their device.

Through Customization

Using an excellent advanced dispatching software like Elite EXTRA gives you access to the flexibility of customizing the solution to fit your business needs. Your business can comfortably ingest orders with advanced dispatching software, automatically optimize routes, and dispatch your drivers for quicker delivery.

It has hundreds of features and options, allowing you to pick the one suitable for your business, especially when chasing customer satisfaction and retention. This flexibility allows the software to evolve with your company to make operations more comfortable.

By Using Email and Text ETA Alerts

The best way to satisfy your customer is by maintaining an open line of communication. Elite EXTRA routing and dispatch software allows you to keep customers informed with automatic email and text alerts. If your driver is running a delivery, the customer gets email and text notifications about their order information and the expected time of arrival. Your customers will feel involved and more valued.

Customer satisfaction is the basis of any successful business and how you deliver your product or service has a significant contribution towards achieving this goal. If your clients are not happy, they will look for an alternative solution. Using advanced dispatching software gives you a competitive edge as you will effectively deliver your products or services. The fluidity and convenience keep everyone happy and contented.

Colton Ward

Colton Ward


Colton Ward is our Strategic Marketing Coordinator at Elite EXTRA. Unofficially, he also likes to call himself the company's "Marketing Video Producer" so he can claim the title: "MVP". On a typical work day, you can find him coordinating product and brand marketing efforts, working on Elite EXTRA's next video, or building out the company's website. When not at work, he enjoys boating and skiing his way around Wisconsin's beautiful lakes!

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