Applied Data Consultants Developer of Elite EXTRA Celebrates 25th Anniversary

by | Feb 4, 2022 | Blog, Elite EXTRA Company


EAU CLAIRE, Wis. – September 22, 2021 Applied Data Consultants (ADC), founder and developer of advanced dispatch software Elite EXTRA, celebrated its 25th anniversary in September with two days of activities for its 50+ employees.

Combined with the anniversary celebration was the grand opening of its new three-story building, which was completed earlier this year. It connects to two other buildings on the campus; one houses a recreation center and lunchroom; and the other has a court for activities such as basketball, volleyball, and more.

ADC began as a Geographic Information Systems (GIS) consulting firm in Nebraska, securing its first contract with the U.S. Army Corps of Engineers for GIS and other mapping services. President and Founder Jim Ward moved the company to its Eau Claire, Wis. shortly thereafter. The company now has sales and support offices on both coasts.

“We’re proud to still have that first contract with the Corps of Engineers,” said Ward. “It helped pave the way for other government contracts through the years, as well as helped to grow our service industries.”

The company built on its government contracts, expanding services for state, county and other municipalities. One of the first applications developed by ADC was a mapping and land information service called WebGUIDE, which is still heavily used by land information departments in counties throughout Wisconsin. Additionally, the company expanded into the private sector, providing both GIS and application development services for clients throughout the United States, including in industries such as manufacturing, real estate, telephone book deliveries, and more.

In 2009, ADC developed Elite EXTRA, which is now servicing clients globally. Elite EXTRA provides real-time optimized routing and tracking primarily for last-mile deliveries and services. It boasts over 125,000 daily users in over 50 major industries and recently delivered its 300 millionth order.

“Elite EXTRA has become our flagship product for the last dozen years as the demand for deliveries has increased with next-day and same-day deliveries,” said Ward. “COVID-19 prompted us to develop means for contact-free deliveries, and other ways to streamline deliveries even further. Our ability to easily integrate with any ERP/POS system also meant we could quickly bring on partners that could enhance our services that help meet the needs of a larger set of industries.”

Over the past 25 years, ADC has been successful at evolving and changing to stay ahead of other dispatch management platforms and has positioned itself in the most competitive way possible.

“ADC has experienced exceptional growth and development over the past years,” said Ward. “Moving forward, our focus will remain on offering customizable software and delivering results from beginning to end to our clients.”

The ADC team consists of experienced computer software engineers, product managers, integration experts, dedicated support staff, and others who market, sell and manage the products and services that the company offers.

Celebrations included a day-long retreat, bonding events, live music and fireworks.

About Elite EXTRA

Elite EXTRA, a product of Applied Data Consultants, is an advanced dispatch management tool that provides cutting-edge dispatch, routing and tracking services globally. With over 25 years of innovation, experience, and a large base of customers who trust us as partners to power their deliveries and service technicians, the software allows clients to create optimized routes quickly, dispatch to their drivers, and track them all in real-time. For more information, visit

Colton Ward

Colton Ward


Colton Ward is our Strategic Marketing Coordinator at Elite EXTRA. Unofficially, he also likes to call himself the company's "Marketing Video Producer" so he can claim the title: "MVP". On a typical work day, you can find him coordinating product and brand marketing efforts, working on Elite EXTRA's next video, or building out the company's website. When not at work, he enjoys boating and skiing his way around Wisconsin's beautiful lakes!

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