Elite EXTRA Routing and Tracking Software First to be ADP-Integrated

Extra Trax, LLC, a subsidiary of Applied Data Consultants, Inc. (ADC), announced the successful completion of the approval process for ADP Dealer Services’ Third Party Access Program. Being part of ADP’s Third Party Access program offers automotive dealers full integration between Elite EXTRA – a routing and tracking tool developed by Extra Trax – and ADP’s ordering and invoicing system.

The only on-line routing and tracking tool that is in development to become ADP-integrated, Elite EXTRA (Extreme Tracking and Routing Application) will streamline the dispatch process for dealers who use both systems by automating the order entry system, saving dealers both time and money, while also increasing accuracy. With ADP integration, when a dealer orders parts for delivery, the information for all orders will also be loaded into Elite EXTRA as unassigned orders for dispatch.

ADP’s Third Party Access Program provides an open, secure, and integrated channel for Third Party dealers wanting access to the Dealer Management System. ADP currently has over 100 Third Party application providers participating in its Third Party Access Program.

According to Jim Ward, President and Owner of Extra Trax, this will be a time-saving convenience for dealers who use Elite EXTRA because it eliminates the need to enter orders twice.

“Elite EXTRA was built to streamline the routing, tracking and distribution of auto parts and is already reducing costs and increasing efficiencies for users,” said Ward. “With ADP integration, that process will be even more seamless, allowing auto parts to be dispatched even more quickly and efficiently.”

“ADP has always understood that dealerships own their data and enjoy having choices on how best to share and utilize that data with others. Accordingly, our continuing goal is to offer an open, secure and integrated Dealer Management System (DMS). That is why we are excited to have Extra Trax and Elite EXTRA be part of our Third Party Access Program,” states Clifton Mason, Vice President of Product Marketing for ADP Dealer Services.

Announcing a New Branch in Denver

DENVER, CO – Applied Data Consultants, Inc. (ADC), one of the largest web and geographic information systems (GIS) firms in the Midwest, is expanding its operations to the Denver area, according to Jim Ward, President and CEO of ADC.

Ward said the new Denver branch was opened to extend the company’s proven geospatial and web service offerings to GIS users in southern Rocky Mountain region, and to support several key clients in the automotive industry who are using the Elite EXTRA (Extreme Routing and Tracking Application) application to route and track their auto parts in the Denver area.

“We’re pleased to be expanding our services to the Front Range, and with the population growth in Denver and the presence of other high-tech firms, we saw Denver as the right opportunity,” said Ward. “In addition, the growth in sales of our Elite EXTRA product in the Western United States has spurred us to open an office in Denver to ensure that we can provide face-to-face customer support, in addition to online support.”

Heading up the new Denver branch will be Jen DeVries, an ADC employee since 2005. DeVries will serve as Account Manager, Western Region. She previously served as a GIS Technician and Web Analyst for ADC. DeVries has a Bachelor of Arts Degree in Geography from the University of Wisconsin-Eau Claire.

“Jen was a clear choice to head up the Denver office,” said Ward. “Not only does she have excellent customer support skills, her technical abilities are top-notch and we’re excited to have her launching our new branch.”

The new office will be located at 5450 South Broadway, Englewood, Colo. ADC’s headquarters are in Eau Claire, Wis. and another branch is located in Omaha, Neb.

Elite EXTRA is a Software as a Service (SaaS) real-time solution that provides optimal routes, tracking, and a web portal for customers to check on their deliveries. First launched in May 2009 for Elite Logistics, a driver staffing firm located in Denver, Elite EXTRA is being used by clients across the nation.

Factory Motor Parts Selects Elite EXTRA for Routing and Tracking of Drivers, Parts

Elite EXTRA is a web-based real-time tracking system that streamlines the delivery of products and services for all industries that rely on deliveries, routing and logistics.

The system was developed for the delivery of auto parts, and was first launched in May. According to Jim Ward, President and CEO of ADC and Extra Trax, the deal with Factory Motor Parts marks the first national client to purchase the new Software as a Service (SaaS) product.

"We are honored to be working with a national company that has such a long-standing and stellar reputation in the automotive world for quality products and services," said Ward. "We value the trust they have placed in us and our product to make their deliveries more timely and efficient."

Factory Motor Parts is a leader in the auto parts distribution industry in the United States, distributing for companies such as ACDelco, Motocraft, Bendix, Denso, Cardone, FelPro, and KYB.

Prior to choosing ADC, Factory had conducted a global search for a routing and tracking tool, according to Tim Cordell, Vice-President of Operations. It had narrowed the search down to two international companies prior to choosing Elite EXTRA to pilot test at warehouses in Eau Claire, Wis., and Plymouth, Minn.

"We heard about Elite EXTRA emerging onto the scene, set up a demo, and haven't looked back", according to Cordell. "As a product, Elite EXTRA is an extremely efficient and lightweight tool for routing and tracking our drivers and our parts. As a company, ADC has provided customer support and services that have exceeded our expectations."

Ward said Elite EXTRA was developed in conjunction with seasoned service delivery professionals who knew what was truly needed in a routing and tracking application. Key features include optimal routes, real-time ETAs, and a cost that is less upfront and less per driver than competitors.

"We conducted extensive research prior to developing Elite EXTRA so we knew what features were truly needed, and which made other systems cumbersome and confusing," said Ward. "As a result, we are confident that we have the sleekest, most lightweight, and easiest-to-use system on the market today."

New Division Created to Manage Elite EXTRA™

Applied Data Consultants, Inc. (ADC), one of the largest geographic information systems (GIS) and web development firms in the Midwest with headquarters in Eau Claire, Wis., and a branch in Omaha, Neb., announces it has created a new division and has promoted and hired personnel to manage the new division, as well as to staff other key positions within the company.

The Elite EXTRA Division was created in response to the successful sales of the Elite EXTRA (Extreme Tracking and Routing Application) web-based routing and tracking tool that the company launched in May.

According to Jim Ward, President and CEO of ADC, several new contracts have been awarded, creating a need for a separate division to handle both the sales and support of the product. It has also meant additional promotions and hires.

"Initial sales of Elite EXTRA have been so promising that we have created a new division devoted solely to supporting this product," said Ward. "Elite EXTRA has given us a tremendous opportunity for growth that will be both exciting and challenging."

Heading up the new Elite EXTRA division will be Ross Kleiner, Business Development Manager and Lori Liddell, Operations Manager. Kleiner has been with ADC for seven years and previously serviced as Manager of the ADZMAR Division. Liddell joined ADC in 2006 and previously managed the GIS Technology Division.

"Lori and Ross have been incredible assets to the company and have been instrumental in the development and growth of Elite EXTRA," said Ward. "I am confident in their abilities to not only lead the Elite EXTRA team, but to help grow the division and the product."

In addition, Carrie Morrell has been promoted to Manager of the GIS Technology Division, and has been with ADC since 2005. She previously served as a Senior GIS Technician. Morrell will manage most of ADC's GIS contracts, including plat books, parcel mapping and other GIS-related business ventures.

ADC has also hired three new employees, including:

• Pete Halseth, who joins the Software Development Division as a Software Engineer. Halseth comes to ADC with over a decade of experience in web design and application development.
• George Carlson, who joins the Software Development Division as a Software Engineer. Carlson recently received a Bachelor's of Science Degree in Mathematics from UW-Stevens Point and previously served as a GIS intern.
• Lindsay Olson, who joins the Marketing and Technology Departments as a Project Analyst. Olson graduated from UW-Eau Claire in December with a Bachelor's of Science Degree in GIS. Olson also as an Associate's Degree in Marketing from the Chippewa Valley Technical College.

"We're fortunate to attract some of the best and brightest to ADC," said Ward. "Carrie has earned her promotion through hard work and an eye toward customer satisfaction, and we're proud to welcome the caliber of people we were able to find in Pete, George and Lindsay."