We celebrated a milestone anniversary in September of last year: 20 years of being in the business of helping people solve their problems.

Early on, we set a goal to do business the right way: to treat clients the way we'd want to be treated; to provide quality services and products that were world class; and, to encourage our employees to be bold and to make mistakes, for without those key ingredients, success would be mediocre at best.

It is amazing to think how far we've come since then, but the path that led us to Elite EXTRA was not a straight one, but more akin to the Beatle's ballad, "The Long and Winding Road."

Our journey began with a contract from the U.S. Army Corps of Engineers to perform mapping services, took a fork in the road to create routes that would deliver over a billion telephone books, and after many other hills and valleys, and more than a few roadblocks, we arrived at what would be our super highway to success -- Elite EXTRA.

Our growth in both new users and robust features has once again exceeded expectations. In the nine years since development on Elite EXTRA started, our clients, partners and staff have taken us to places we never thought possible.

Today though, I am thinking much more about the company's future than its past.

In the coming years, we have the opportunity to reach even more people and organizations around the world. Technology is not only the wave of the future, it is the future. Our clients depend on it, and so do our client's clients.

To that end, we will continue to improve on our product with cutting edge technology. And, we will continue to provide the best possible service to our customers, while giving our employees the freedom to innovate and to take pride in being the best in class.

We have accomplished a lot together during our first 20 years and have empowered countless customers and team members to realize their full potential. But what matters most now is what we do next.

Thank you for helping make Applied Data Consultants/Elite EXTRA an incredible company now and for decades to come.

Jim Ward, Founder and President
Jim and Dave Ward outside the new office in 2004

New addition completed June 2008

2014 Business of the Year

Top New Features of 2016

We continually strive to improve Elite EXTRA, listening to customer feedback and ideas. This year, we improved up and developed many new features. Here's the top three:

Click image to view larger. 
Returns Dashboard  
Organize your parts return process by using the new EXTRA Returns Dashboard where you can view all incoming and collected returns. Go paperless by sending an email to your customers, verifying their returns.

Click image to view larger.    
Warehouse Tracking  
Keep track of how much time goes into your picking process and keep your pickers accountable by knowing who picked what and when it was picked.

Mobile Updates 
Click image to view larger.  
There have been numerous updates to our mobile applications, most notable include: an update to the look of EXTRA Driver for a better user experience, the ability to take pictures of deliveries, and the robust returns reporting functionality, etc.  

Employee News


It takes a village to develop, manage, and support Elite EXTRA; to that end, we awarded our annual "Employee of the Year" to our entire team -- a first in our 20-year history!

Three awards for excellence were presented to staff for stellar performance and customer service in the past year:
  • Jon Ward, Director of Sales
  • Sevy Fischer, Software Engineer
  • George Carlson, Software Engineer
The seventh annual Vince Lombardi Teamwork award goes to the GIS Technical team of:
  • Ron Bruder, Chief Operations Officer
  • Jeremy Holt, GIS Consultant
  • Justin Hays, JAVA Programmer

Celebrating Five-Year Anniversaries are:
  • David Ward, Customer Support Specialist
  • Jon Ward, Director of Sales
  • Jon Kelly, Lead Software Developer

Celebrating Ten-Year Anniversaries are:
  • Lori Liddell, Director of Product Management
  • Jen DeVries, Account Manager/Customer Support Specialist
  • Susan Marcott, CEO
Did You Know...

Over half a million routes were built
 in November.

Over 2.5 million orders were delivered by EXTRA in November.

EXTRA grew by 25% in 2016.
Elite EXTRA, 2985 58th Street, Eau Claire, WI 54703
Sent by jhagen@eliteextra.com in collaboration with
Constant Contact