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How We Are Different

Here are some reasons we’re different, and why we have a 98 percent retention rate:

Superior Customer Service

We found that the best approach to customer service is doing our best to eliminate the need for it. But things happen from time to time; in that case, please call us and talk to a person. Or email us. Either way, expect resolution very quickly.

Our office is in the middle of a cornfield, in Eau Claire, WI. Please call, we need the distraction and we’d love to hear from you.


EXTRA is a solution on a Software as a Service (SaaS) platform; if you can check your email, you can use EXTRA. There is no need for you to purchase, install, or maintain any additional software or servers – we maintain our completely secure servers locally. The only hardware, besides computers, that you need will be smartphones, and we can help you find the right ones.

Real-Time Accuracy

You may have heard real-time before, but when we say real-time, we mean maps and GPS updated every five seconds, and your new orders populated into EXTRA every 10 or 15 seconds. Compared to an electron moving at the speed of light, that’s pretty slow, but compared to anybody else advertising real-time technology, that’s pretty fast.

Low Investment

EXTRA is tough to beat when it comes to providing you with return on investment. A lot of that has to do with our low cost to get started, which in turn has a lot to do with our obsession with doing it right the first time. We quickly learned that by applying a little bit more time, energy, and resources the first time, a whole lot more time, energy, and resources are saved in the long run. We think it makes sense to pass the savings along to you.


EXTRA was designed by distribution and delivery professionals for distribution and delivery professionals. We’re more interested in having a conversation about your business, taking a consultative approach to forging a partnership with you, as opposed to a vendorship.


Our contracts are month-to-month. If you find a solution that can do the same things EXTRA can - that works better, faster, and cheaper, great! Well, not great, but let us know and we’ll see if we can make it right. If not, finish out your month with us and please keep us in mind for the future. Our retention rate is near 100 percent, and we’ll keep striving to make 99.9 turn into 100!